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20130416
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access to them in our modern media environment it's so fractured that people are targeting small niches. how do i get young males or middle aged women or black people, and unfortunately i think some media outlets decided to use pledge dirks stereo type, even close to racism to draw in an audience and keep the audience on their platform rather than going to others. so what i try to do in this book, i try to explore that a little bit. try toy describe why that is happening and help people diffuse these things so they can recognize it when they seive it on fox news channel, on msnby, on the drudge report, they have a sense of what is going on, and they're made more media literate and they can response in a way that makes sense. >> host: eric deegans is our guest. the book "race-baiter." the numbers are on the screen. >> host: you can also contact m-deegans by social media. our >> mr. deegans, you used the term coded language. what does that mean? >> guest: well, there's lot of ways -- because i say one of the great successes of the civil rights movement is that we have reached the point wh
audiences. but in the modern media environment people target small nations and how do i get young males or the latest women or black people? and some have decided to use prejudice, stereotypes to draw the audience to keep them on that platform. so what i try to do is explore that a little bit and describe what that is happening to help people diffuse these things so they can recognize and they see it on fox news, a msnbc or the drug report they have a sense of what is going on and they're made more media at aliterate and can respond in a way that made sense for growth. you made the term coded language? >> one of the great successes of the civil-rights movement be reached a point* where our racism is marginalized and demonize, rejected. when people want to talk in these ways to invoke prejudice is that they often end news coded language. they say something that comes close to what they mean. if you see newt gingrich running for the said g.o.p. and the one double talking about how more people on food stamps during the barack obama presidency and you can dispute that figure or not. but the
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